Otis and Ruby Mae Whitfield behind the counterOtis and Ruby Mae Whitfield behind the counter
Otis & Ruby · West End, Atlanta

Fine jewelry, chosen by hand

Rings, necklaces, earrings and bracelets from our own shop in the West End. Tracked shipping on every order.
Ruby Mae and Otis Whitfield
A note from Ruby Mae

Twenty-seven years behind one counter

  • Chosen under the loupe
  • Packed by the two of us
  • Tracked shipping

Twenty-seven years ago Otis and I put our names over a door in the West End. Otis chose every piece that went in the case, with his loupe in his hand. I kept the counter and the layaway book.

These pieces were made for people we hoped would wear them for the rest of their lives, and most of them did.

4 Reasons the West End Trusted Us for
Twenty-Seven Years

The Layaway Book

The Layaway Book

Five dollars a week until the ring was yours. Ruby wrote every name in a spiral notebook. It is still under the counter.

Chosen by Otis, Under the Loupe

Chosen by Otis, Under the Loupe

Otis chose every piece in this case with a loupe in his hand. He still checks each one before it goes in the box.

Made to Be Worn Every Day

Made to Be Worn Every Day

Church on Sunday, the counter on Monday, the grandchildren in between. The piece you reach for without thinking.

Packed by the Two of Us

Packed by the Two of Us

Ruby wraps. Otis writes the note. Every parcel leaves our counter by hand, with tracking.

Questions we get every day

Where do the pieces come from?

Every piece is chosen by Otis under the loupe for our own shop in the West End of Atlanta.

How much is shipping?

Shipping is calculated at checkout and shown before you confirm. Every order ships with tracking.

Are these the pieces from the shop?

Yes. Everything here came out of our own case in the West End.

How do I know it was sent?

You get a confirmation email and a tracking number. Then a parcel.

Can I return a piece?

Yes. Write to us within 60 days and we will sort it out. Our returns policy is linked in the footer.

What about ring sizes?

Every ring page carries our size guide. Put a bank card on the screen to calibrate it and you will have your size in a minute.